Luis A. Laguna · Marketing · Creative · Strategy · Production
I build brands, systems, stories — and occasionally entire worlds.
I’m Luis Laguna — marketing, creative, production and technology working as one system. Lagoon of Randomness™ is where that work, and the world built around it, lives.
Bayamón roots × South Florida · View résumé →
Three ways in · One system
Pick a door. Every one leads somewhere good.
The person, the studio and the world. Start wherever you are — they all connect.
01 · The human
About · Luis A. Laguna Torres
From Bayamón to South Florida.
Puerto Rican marketing leader, creative strategist and producer. Fifteen years across eight industries, built into one operating system.
02 · The studio
Services · CTRL+R Studio™
Hit refresh on your brand.
Strategic creativity for bold brands — the digital-first studio inside Lagoon of Randomness™.
Shop · Lagoon of Randomness™
Wear the randomness.
Cloak, The Coquí and the whole Lagoon universe — apparel and goods, printed to order and shipped to you.
The numbers · 2011 → Present
Strategy is only interesting when it moves something.
Lower customer acquisition cost through targeted paid media and conversion-focused execution.
Media spend managed across Meta and Google, built for conversion efficiency and ROAS.
Pipeline supported through growth systems and repeatable demand generation.
Creator revenue generated in under three months after repositioning and monetization work.
Selected work
Strategy you can see. Creative you can measure.
Brands, organizations & institutions connected to my work
“Un gran recurso que pone el corazón en los proyectos que trabaja… extraordinaria disciplina creativa.”
Newsletter · Straight from the Lagoon
Field notes, new drops and a little chaos.
Strategy notes, Shop releases and CTRL+R Studio news — delivered to your inbox.
Thinking out loud · Top 3 reads
Notes from the same operating system.
Lead generation · Fort Lauderdale, Florida · nationwide
Leads that end in booked customers.
Meta and Google ads, booking-first pages, same-day follow-up and owner reporting, built by one team. Med spas across Florida are a specialty; the same system works for every industry below.
Specialty · Florida
01Med spas & aesthetics
See how it works →Lead generation
02Wellness & health clinics
See how it works →Lead generation
03Real estate & development
See how it works →Lead generation
04Insurance & financial services
See how it works →Lead generation
05Home services & contractors
See how it works →Lead generation
06E-commerce & DTC brands
See how it works →Lead generation
07Professional & B2B services
See how it works →Lead generation
08Nonprofits & public sector
See how it works →So…
What should we build next?
Ambitious teams, meaningful collaborations and brands ready for transformation — this is where it starts.