1. Pick the funnel
Buyer, seller, investor or pre-launch interest list, each with its own offer: a home valuation, a neighborhood guide, a priority list.
Real estate lead generation
Real estate leads that turn into showings.
Buyer and seller funnels for agents and brokerages, and register-your-interest funnels for developers, built with ads that follow Meta's housing rules, pages that capture intent and follow-up that reaches people while they're still shopping.
The problem
Housing ads play by different rules.
Meta limits targeting for housing ads, so the old tricks don't work. The edge comes from creative, offers and landing pages that do the qualifying, plus a CRM that follows up fast and keeps nurturing the people who aren't ready yet.
How the system works
From first ad to paying client.
2. Compliant ads
Meta campaigns set up in the housing special ad category, Google Search for high-intent searches, and video tours produced in-house.
3. Pages that qualify
Timelines, budget ranges and financing status captured on the page, so agents call the right people first.
4. Follow-up
Instant alerts, text and email sequences, and long-term nurture for buyers who are months away.
Proof
Development and investor funnels, built.
In an earlier in-house role, Luis led the build of the investor-facing pre-launch site for 900 Sunrise Lane, a waterfront Fort Lauderdale development, with renderings, a progress tracker and a register-your-interest funnel. See also the real estate and construction trust guide.
Why Lagoon of Randomness
What you get.
Housing-policy compliant
Campaigns built for Meta's housing special ad category from the start.
Video and visuals in-house
Property tours, development renderings, short-form video and listing creative produced by the same team.
Speed-to-lead
Instant routing to the right agent, because the first agent to respond usually wins.
Bilingual buyers
English and Spanish campaigns for South Florida's international buyers.
Reporting
What gets measured.
Every report starts with these numbers, pulled from your own systems.
- Cost per qualified lead
- Appointments and showings booked
- Lead-to-contract pipeline by campaign
FAQ
Real estate & development lead generation, answered.
Can you target by age or zip code for housing ads?
Not in the usual way. Meta's housing special ad category limits demographic and detailed targeting, so campaigns rely on creative, offers and location radius within the rules.
Do you build pre-construction and development sites?
Yes, including renderings, progress updates and register-your-interest funnels connected to a CRM.
Do you work outside Florida?
Yes. The studio is in Fort Lauderdale and works with clients across the United States and Puerto Rico.
Other industries
The same system, built for your business.
Med spas & aestheticsLagoon of Randomness and its studio CTRL+R Studio™ build complete lead-generation systems for med spas and aesthetics clinics across…Wellness & health clinicsIV therapy lounges, weight-loss and hormone clinics, chiropractors, physical therapists, dental offices and recovery studios get the same…Insurance & financial servicesExclusive leads for health, life and IUL agents, agencies and financial educators, generated in your own ad accounts, qualified on the page…Home services & contractorsRoofing, HVAC, remodeling, pool, solar, cleaning and landscaping companies get campaigns built around the jobs they want most, with calls…E-commerce & DTC brandsFor online stores, a lead is an email or SMS subscriber and a sale. Campaigns, creative and store pages are built together so ad spend…Professional & B2B servicesLaw firms, accountants, consultants, agencies, telecom and technology companies get lead-generation systems built for longer sales cycles:…Nonprofits & public sectorFor nonprofits and public programs, a lead is a donor, a volunteer, a participant or a resident who signs up. Campaigns pair real stories…
Start
Ready for leads that book?
Get a free audit of your ads, pages and follow-up, or book a call and we will map your system together.
Related
Keep reading.
Real estate & construction guide Websites built Paid Media & Ads