Brand Strategy · IP · Creative Direction · eCommerce

Lagoon of Randomness™

What happens when the marketer becomes the client?

Role: Founder, Brand Strategist, Creative Director, Marketing Strategist, Web/Digital Lead, Content Development, Product Direction, Character/IP Development
Dates: Since 2011, ongoing
Industry: Consumer lifestyle brand / entertainment IP / eCommerce
Scale: Full brand architecture: Lagoon of Randomness™, Cloak, CTRL+R Studio™, The Coquí, Commerce, Content, Stories
Capabilities: Strategy, Brand, Creative, Digital, Character/IP Development
Deliverables: Identity, website, characters, products, story system, marketing, content, eCommerce, production, social presence, and a studio/service extension (CTRL+R Studio™)
Results: What it proves: brand building, strategic positioning, creative direction, IP development, digital experience, commerce and content systems — not just marketing brands, but building one

The Challenge

Can a character-led creative idea become a commercially viable brand platform?

The Brand Idea

Randomness as creative freedom.

Brand Architecture

Lagoon of Randomness™, Cloak, CTRL+R Studio™, The Coquí, Commerce, Content, Stories.

My Role

Founder · Brand strategist · Creative director · Marketing strategist · Web/digital lead · Content development · Product direction · Character/IP development.

Outputs

Identity, website, characters, products, story system, marketing, content, eCommerce, production, social presence, and a studio/service extension (CTRL+R Studio™).

What It Proves

Brand building, strategic positioning, creative direction, IP development, digital experience, commerce, content systems, founder thinking, and execution — not just marketing brands, but building one.

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More creative work.

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