1. Offer and education
Plan-shopping tools, open-enrollment reminders or educational content that earns trust before the quote.
Insurance & financial lead generation
Insurance and financial leads you actually own.
Exclusive leads for health, life and IUL agents, agencies and financial educators, generated in your own ad accounts, qualified on the page and nurtured until they're ready for a call.
The problem
Stop renting aged, shared leads.
Bought lead lists are shared with several agents and often stale. Campaigns run in your name produce exclusive leads, build your brand in the process and get cheaper as the pixel learns who actually buys.
How the system works
From first ad to paying client.
2. Compliant campaigns
Meta and Google ads set up for financial and insurance policies and the special ad category rules that apply.
3. Qualifying funnels
Short multi-step forms or calendars that capture what the agent needs to quote.
4. CRM nurture
Text and email sequences, appointment reminders and follow-up for leads who aren't ready yet.
Proof
Insurance and financial-education funnels, built.
In an earlier in-house role, Luis led the build of the Connect Care Insurance ACA marketing site around open-enrollment campaigns and the bilingual Héroes de Familia financial-education funnel. Read the IUL marketing guide.
Why Lagoon of Randomness
What you get.
Exclusive, not shared
Leads come from your own campaigns and go only to you.
Bilingual by design
English and Spanish creative and funnels for Hispanic families, a large part of the Florida market.
Education that sells
Content and video that explain the product so the call starts warm.
Tracked to the policy
Reporting on appointments and policies written, not just form fills.
Reporting
What gets measured.
Every report starts with these numbers, pulled from your own systems.
- Cost per exclusive lead
- Appointment rate
- Policies or clients won by campaign
FAQ
Insurance & financial services lead generation, answered.
Are these leads exclusive?
Yes. They come from ads in your own accounts and are delivered only to you or your agency.
Can you run Spanish-language campaigns?
Yes. Creative, landing pages and follow-up can run in English, Spanish or both.
Do you handle open enrollment pushes?
Yes. Campaigns can be planned around open enrollment and special enrollment periods.
Other industries
The same system, built for your business.
Med spas & aestheticsLagoon of Randomness and its studio CTRL+R Studio™ build complete lead-generation systems for med spas and aesthetics clinics across…Wellness & health clinicsIV therapy lounges, weight-loss and hormone clinics, chiropractors, physical therapists, dental offices and recovery studios get the same…Real estate & developmentBuyer and seller funnels for agents and brokerages, and register-your-interest funnels for developers, built with ads that follow Meta's…Home services & contractorsRoofing, HVAC, remodeling, pool, solar, cleaning and landscaping companies get campaigns built around the jobs they want most, with calls…E-commerce & DTC brandsFor online stores, a lead is an email or SMS subscriber and a sale. Campaigns, creative and store pages are built together so ad spend…Professional & B2B servicesLaw firms, accountants, consultants, agencies, telecom and technology companies get lead-generation systems built for longer sales cycles:…Nonprofits & public sectorFor nonprofits and public programs, a lead is a donor, a volunteer, a participant or a resident who signs up. Campaigns pair real stories…
Start
Ready for leads that book?
Get a free audit of your ads, pages and follow-up, or book a call and we will map your system together.
Related
Keep reading.