1. High-intent search
Google Search and Local Services Ads for people who need the job done now, with tight service areas and negative keywords.
Home services & contractor lead generation
Calls and estimates for contractors and home services.
Roofing, HVAC, remodeling, pool, solar, cleaning and landscaping companies get campaigns built around the jobs they want most, with calls and estimate requests tracked back to the ad that produced them.
The problem
The phone is the conversion.
For home services, most good leads call. If calls aren't tracked, the campaign looks broken and the budget goes to the wrong places. Every number and form is tracked to its source, so spend moves toward the jobs that pay.
How the system works
From first ad to paying client.
2. Visual proof
Before-and-after projects, crew video and reviews turned into Meta ads and landing pages.
3. Call and form tracking
Tracked phone numbers and forms tied to campaigns, so you see cost per call and cost per estimate.
4. Fast response
Instant alerts and missed-call text-back so no estimate request goes cold.
Proof
Construction and B2B experience.
Built sites and funnels for construction, fit-out and B2B service companies, including Feliri Group. Read the real estate and construction trust guide.
Why Lagoon of Randomness
What you get.
Jobs you want, not just volume
Campaigns weighted toward your most profitable services and areas.
Google Business Profile
Profile, photos, services and review flow tuned for the local map pack.
Seasonal planning
Budgets that follow hurricane season, summer heat and the slow months.
Clear reporting
Cost per call, cost per estimate and jobs won, by campaign.
Reporting
What gets measured.
Every report starts with these numbers, pulled from your own systems.
- Cost per call and per estimate
- Booked jobs by campaign
- Map pack and local search visibility
FAQ
Home services & contractors lead generation, answered.
Do you manage Google Local Services Ads?
Yes, alongside regular Google Search campaigns and your Google Business Profile.
Can you track phone calls?
Yes. Tracked numbers and call events tie calls back to the campaign and keyword that produced them.
Do you work outside South Florida?
Yes, across Florida and the United States.
Other industries
The same system, built for your business.
Med spas & aestheticsLagoon of Randomness and its studio CTRL+R Studio™ build complete lead-generation systems for med spas and aesthetics clinics across…Wellness & health clinicsIV therapy lounges, weight-loss and hormone clinics, chiropractors, physical therapists, dental offices and recovery studios get the same…Real estate & developmentBuyer and seller funnels for agents and brokerages, and register-your-interest funnels for developers, built with ads that follow Meta's…Insurance & financial servicesExclusive leads for health, life and IUL agents, agencies and financial educators, generated in your own ad accounts, qualified on the page…E-commerce & DTC brandsFor online stores, a lead is an email or SMS subscriber and a sale. Campaigns, creative and store pages are built together so ad spend…Professional & B2B servicesLaw firms, accountants, consultants, agencies, telecom and technology companies get lead-generation systems built for longer sales cycles:…Nonprofits & public sectorFor nonprofits and public programs, a lead is a donor, a volunteer, a participant or a resident who signs up. Campaigns pair real stories…
Start
Ready for leads that book?
Get a free audit of your ads, pages and follow-up, or book a call and we will map your system together.
Related
Keep reading.