CTRL+R Studio™ · Services & Pricing

Book the marketing leadership your business actually needs.

Fractional CMO retainers led by Luis A. Laguna Torres — strategy, social media management, graphic design and growth systems in one connected team — plus an AI Content Engine for businesses that need their platforms running. Pick a starting point, add what else you need, and get a custom quote — then manage everything from your client portal.

Two ways to work with us

Keep your platforms running, or build a system that grows.

Both are monthly retainers with a client portal, a direct line to the team and one simple PayPal subscription. Prices below are starting points — your final quote is built around what you need.

Content creation

AI Content Engine

For small businesses — or any business — that mainly needs enough quality content to keep Instagram, Facebook, TikTok and LinkedIn active and on brand, every month.

Starting at $1,200/month.

See what’s included →
Growth leadership

Fractional CMO

For businesses that want to really grow: senior strategy, campaign architecture, social media management, graphic design, paid media, CRM and the team leadership to execute it — without a full-time executive salary.

Starting at $4,000/month.

Compare CMO tiers →
AI Content Engine

Enough content to keep every platform alive.

AI-assisted production, directed and reviewed by people who know brands. You get consistent, on-brand content without hiring a content team.

AI Content

AI Content Engine

Always-on content for businesses that need their platforms running.

Starting at$1,200/ month
  • Monthly content calendar planned around your business
  • AI-generated posts, graphics and short-form video, directed and reviewed by our team
  • Captions and hashtags written for each platform
  • On-brand templates built from your logo, colors and voice
  • Content delivered ready to publish every month
  • Monthly content check-in and next-month planning

Best fit: Small businesses, or any business, that mainly needs a steady flow of on-brand content to keep its social platforms active.

Get my content quote →
Fractional CMO retainers

Choose the level of leadership the business actually needs.

Each tier buys a deeper level of ownership — not simply more meetings. Social media management and graphic design are built into every tier.

Fractional CMO · Basic

Strategic Foundation

Senior direction, priorities and accountability.

Starting at$4,000/ month
  • Initial marketing and growth audit
  • 90-day strategic roadmap
  • Two executive strategy sessions monthly
  • Core positioning, funnel, channel and KPI guidance
  • Social media strategy and monthly content calendar
  • Graphic design for priority campaign and social assets
  • Monthly performance review and next-step priorities
  • Limited asynchronous advisory support

Best fit: Businesses that need senior direction without embedded day-to-day leadership.

Request a quote →
Fractional CMO · High

Executive CMO

Active executive marketing leadership across functions.

Starting at$15,000/ month
  • Everything in Growth Partner
  • Weekly executive and team leadership cadence
  • Full social media management and community oversight
  • Graphic design and creative production leadership
  • Marketing budget and investment guidance
  • Integrated brand, growth, content, paid, CRM and web roadmap
  • Agency and vendor leadership with brief approval
  • Quarterly planning and performance narrative

Best fit: Scaling businesses that need active executive marketing leadership across functions.

Request a quote →
Fractional CMO · VIP

Embedded CMO

High-access executive partnership for transformations and major launches.

Starting at$30,000/ month
  • Everything in Executive CMO
  • Embedded leadership across priority workstreams
  • Social media, design and content teams directed end to end
  • High-access decision support and rapid response
  • Executive presentations and stakeholder alignment
  • Transformation roadmap and operating model
  • Monthly on-site intensive available by agreement (travel billed separately)

Best fit: Transformations, major launches, or leadership teams that need high-access executive partnership.

Request a quote → Or talk first
38%lower customer acquisition cost through targeted paid media and landing-page optimization
$500K+media spend managed across Meta and Google
$2M+pipeline supported through growth systems and demand generation
~$100Kcreator revenue generated in under three months after repositioning
Scope clarity

What each tier owns.

Every engagement starts with a short kickoff that confirms the business objective, decision rights, meeting cadence, deliverables and success measures.

Service dimensionStrategic FoundationStarting at $4,000Growth PartnerStarting at $8,000Executive CMOStarting at $15,000Embedded CMOStarting at $30,000
Leadership cadenceTwice monthlyWeeklyWeekly + team rhythmEmbedded, high access
StrategyAudit + 90-day prioritiesIntegrated growth roadmapCompany-level marketing planTransformation operating model
Social mediaStrategy + monthly content calendarManagement across core platformsFull management + community oversightSocial team directed end to end
Graphic designPriority campaign and social assetsOngoing campaign, ad and social designDesign + creative production leadershipDesign team directed end to end
Creative directionCore guidanceCampaign and messaging directionCross-channel approvalExecutive-level creative stewardship
Growth systemsKPI and funnel guidanceCRM, lifecycle, conversionBudget, channels, analyticsFull portfolio orchestration
Team / vendor leadershipAdvisoryCoordinationActive directionEmbedded leadership
On-site optionCustom add-onCustom add-onAvailable by agreementMonthly intensive available

Included in every retainer

  • Remote-first collaboration with Luis A. Laguna Torres and the team
  • Clear monthly priorities and decisions
  • Review of available performance data
  • Recommendations documented in client-ready form
  • Private client portal with messaging and requests
  • Confidential handling of business information

Quoted separately when needed

  • Media spend, software, data and third-party tools
  • Production crews, developers and specialist vendors
  • Large-volume hands-on content or campaign production
  • Travel, lodging and related expenses (approved and funded in advance)
  • Work beyond the agreed monthly scope
How it works

From quote to kickoff.

No payment until you approve your final quote.

  1. Request your quotePick a starting retainer, add anything else you want quoted, and create your client account.
  2. Get your final quoteWe review your request and confirm the final monthly price and scope — usually within 1–2 business days.
  3. Pay your first monthApprove the quote and pay securely with the PayPal link we send. It renews monthly on the same day.
  4. Confirm your contractReview and e-sign your contract in the portal: scope, monthly fee, start date and minimum term.
  5. Day one & onboardingYour first-day procedure and onboarding checklist open: kickoff call, access, brand kit and goals.
Terms at a glance

Built for real results, set up to be fair.

The full Service Agreement applies to every retainer.

3 monthsMinimum term for every monthly retainer — the time it takes to settle into an account and show real results.
15–30 daysNotice to cancel or pause, coordinated through your portal for a proper handoff.
MonthlyYour confirmed quote is billed as a PayPal subscription on the same day each month. Results are not guaranteed.
FloridaGoverned by Florida law; disputes resolved by binding AAA arbitration.
Request a quote

Tell us what you need. We’ll send your final quote.

Prices are starting points. Choose a base retainer, add anything else you’d like quoted, and create your client account. Nothing is charged today.

1. Choose your starting retainer
2. What else should we quote?

Optional. Choose anything you’d like added to what’s already included.

3. Your business
4. Create your client account

Your quote, PayPal billing, contract and onboarding all live in your client portal.

At least 10 characters, mixing letters with a number or symbol.

Your quote requestChoose a retainer above
Starting at—
Talk first — book a call

No payment today. When your final quote is ready we email a secure PayPal link — we never see or store your card details. Already a client? Sign in to your portal.

Talk first

Request a call.

Prefer to talk before requesting a quote? We reply to schedule a call, then set up your client account and final quote for the agreed scope.

Questions

Before you book.

 

Which service is right for my business?

If you mainly need a reliable flow of on-brand content so your social platforms never go quiet, start with the AI Content Engine. If you want to grow — clearer positioning, campaigns, funnels, paid media and a team that is led — choose a Fractional CMO tier. Not sure? Book a strategy call and Luis A. Laguna Torres will recommend the right level.

Why “starting at” prices?

Every business needs a different mix of platforms, volume and add-ons, so published prices are starting points. You request a quote, we confirm the final monthly price and scope, and nothing is charged until you approve it.

How does billing work?

Once your final quote is confirmed, we send a secure PayPal link for your first month. It becomes a monthly PayPal subscription that renews automatically on the same day each month. PayPal emails a receipt for every payment, and your client portal shows your billing details.

Is there a minimum commitment?

Yes. Every monthly retainer has a 3-month minimum term. That is the time needed to get settled into your account, build the system and show real results.

How do I cancel or pause?

From your client portal. Cancellation and pause requests are coordinated 15 to 30 days in advance so we can plan a proper handoff, and a cancellation takes effect no earlier than the end of the 3-month minimum term.

What is the client portal?

You create it when you request a quote (your email is your username). It holds your quote, the PayPal payment link, your contract, your first-day procedure and onboarding checklist, and later your service, start date, what is included, your minimum-term date and billing. It also has a private message thread with our team and the cancel / pause request form.

Are ad spend, software and travel included?

No. Media spend, software subscriptions, data tools, production crews, specialist vendors and travel are quoted and billed separately, with your approval first.

What happens after I pay?

You confirm your contract in the portal (a quick e-signature on your scope, monthly fee, start date and minimum term). Then your first-day procedure and onboarding checklist open: book the kickoff call, share your brand kit, grant platform access and confirm your 90-day goals.