Strategy + Brand
Brand strategy, positioning, messaging, brand architecture, marketing strategy, campaign planning, audience strategy, growth strategy.
Creative Tech. Randomness. Lifestyle + Refresh.
Strategic creativity for bold brands.
CTRL+R Studio™ is the digital-first creative studio division of Lagoon of Randomness™. We connect strategy, marketing, creative direction, production and emerging technology to help brands refresh more than the surface. We refresh the system.
What we solve
Sometimes you don’t need another campaign. You need clarity.
A clearer position. A better system. A sharper story. A stronger customer journey. More useful content. A digital experience that actually does something. Or a team capable of connecting all of those pieces — that’s where CTRL+R comes in.
Creative + Content
Creative direction, brand identity, campaign concepts, content systems, social creative, storytelling, character development, copy + messaging.
Marketing + Growth
Demand generation, paid media and ads management, campaign management, funnels, conversion strategy, CRM + lifecycle, performance optimization, analytics.
Digital Experiences
Website strategy, web design + development, eCommerce, landing pages, customer journeys, conversion optimization.
Production
Video, photography, podcast, audio, events, multimedia, campaign production, content production.
AI + Automation
AI-assisted content workflows, marketing automation, workflow design, lead qualification logic, no-code/low-code integration, content acceleration.
Paid media & ads management Get a free ads audit
AI doesn’t replace the idea. It helps the right idea move faster. Human judgment stays in the loop.
Services & Pricing
Book a retainer online.
Fractional CMO leadership with social media management and graphic design built in, from $4,000/month — or the AI Content Engine from $1,200/month for businesses that need their platforms running. Monthly PayPal billing and a private client portal.
AI Content Engine
Monthly calendar, AI-generated posts, graphics and short-form video, captions written per platform — delivered ready to publish.
See what’s included →Fractional CMO
Strategy, campaigns, social media, graphic design, paid media and CRM led by Luis A. Laguna Torres — four tiers of ownership.
Compare tiers →Proven impact
Strategy that shows up in the numbers.
Performance Intelligence: anonymized results and growth-target models, by industry.
The CTRL+R method
Refresh is a process.
01 — Discover
Understand what’s actually happening: brand, audience, business, systems, constraints, opportunity.
02 — Define
Identify the strategic problem worth solving.
03 — Create
Build the message, experience, content or system.
04 — Launch
Put it into the world.
05 — Learn
Measure what happened.
06 — Refresh
Keep what works. Change what doesn’t. Repeat. CTRL+R.
Built for people building something
Client types.
CreatorsFounder-led brandsStartupsSmall + mid-size organizationsPublic institutionsNonprofitsConsumer brandsTeams in transitionBrands preparing to launchOrganizations ready to modernize
The studio guardian
Meet The Coquí.
Six inches tall. Biomechanical. Puerto Rican. Slightly overqualified for his size — CTRL+R Studio’s miniature creative-tech character.
Contact
Your brand doesn’t need more noise. It needs the right signal.
Whether you’re launching, repositioning, modernizing or trying to connect a lot of disconnected pieces, let’s figure out what needs refreshing.
Explore more
More creative work.
Logos & Branding Public Figures & Government Marketing Media & Podcast Blog Our Website
Related reading
Guides by Luis A. Laguna Torres.
Med Spa Marketing Guide My Journey With AI Shopify Marketing Guide Social Media Content Creation (Meta)