Paid media & ads management by Luis A. Laguna Torres

Ads that end in booked customers.

I’m Luis Laguna, a media buyer with agency experience who has also done every other job your ads depend on: the strategy, the creative, the video, the landing page, the tracking and the CRM that follows up. CTRL+R Studio™ manages Meta Ads and Google Ads for business owners in South Florida, Puerto Rico and across the United States.

Get a free ads audit Book a strategy call
Paid media results

Spend that shows up as revenue.

Budgets I have managed, and what they produced.

$500K+Paid media managed across Meta Ads and Google Ads.
38%Lower customer acquisition cost through targeted paid media and landing-page optimization.
$2M+Pipeline supported through growth systems and demand-generation operations.
50–120New leads per day for U2 Connect Now at Direct Deals Corp.

Read the Direct Deals case study   See Performance Labs

Why one strategist changes the results

I have done every job in the funnel.

Most campaigns break between departments. The buyer blames the creative, the designer blames the landing page and nobody owns the tracking. I started on the agency side at Arco Publicidad and Sajo McCann, managing pharmaceutical, health and consumer-brand accounts, and since 2011 I have done the work myself. When one person understands every piece, problems get fixed instead of passed around.

How the team works

Direct strategy, with a full team behind it.

Big efforts require a team, and I have one: experts who support account management and content creation so output keeps up with demand. I lead the strategy and the media buying, and I delegate each piece to the right specialist for your goal. Depending on the contract, a full team is assigned to your account, so the studio serves every type of business owner.

Strategist-led

I build and run your Meta Ads and Google Ads accounts directly: strategy, campaign setup, audiences, budget decisions, weekly optimization and reporting.

Strategist + specialists

I run the accounts and bring in designers, video editors and copywriters from the team for a steady flow of new ad creative.

Full team

A dedicated team covers media buying, account management, content production, landing pages and CRM automation, with me directing the work.

Ad creative

Creative that keeps up with your budget.

Ad accounts burn through creative. I produce both kinds and hold both to the same standard.

Hand-designed

Original design, copy, video and animation for brands that need craft: campaign concepts, static ads, short-form video and motion graphics, directed and edited in-house.

AI-generated, human-directed

For clients who need volume, AI-generated variations built from a creative brief. Every piece is directed, edited and checked against the brand before it runs, so quantity never lowers the quality.

Custom CRM

Every lead lands in a system, not an inbox.

I built a custom CRM with AI tools that streamlines everything between the ad click and the sale. Leads are captured, qualified and routed, follow-up starts automatically, and results tie back to the campaign that produced them. You see cost per booked customer, not only cost per click.

  1. AdMeta or Google
  2. Landing pageBuilt for the offer
  3. CRMCaptured, qualified, routed
  4. Follow-upAutomated text and email
  5. CustomerBooked or purchased
What I manage

Channels and deliverables.

Every account is built on tracking you can trust, then scaled on what actually books customers.

Meta Ads management

Facebook and Instagram campaign architecture from prospecting to retargeting, audience strategy, Meta Pixel and Conversions API setup, structured creative testing and budget scaling on proven winners.

Google Ads management

Search campaigns built on buyer-intent keywords, negative keyword control, local and call campaigns, and conversion tracking through GA4 and Google Tag Manager.

Tracking & attribution

Google Tag Manager, GA4, server-side Conversions API, deduplicated lead, booking and purchase events, and Looker Studio reporting.

Landing pages & conversion

Pages designed, written and built by the same person running the ads, with booking, payments and CRM connected so no lead is lost after the click.

Med spa & health advertising

Health and aesthetics ads, run within the rules.

Med spas, aesthetics clinics and wellness brands face the strictest ad policies on Meta and Google, from before-and-after imagery and personal-attribute language to health-data targeting and tracking. I managed pharmaceutical and health accounts agency-side, and I build full-stack med spa websites with booking, payments and CRM. Campaigns, pages and tracking are set up to stay compliant from day one.

The same system runs for eCommerce brands, local service businesses, creators, nonprofits, public institutions and founder-led companies.

Read the Med Spa Marketing Guide   See the med spa websites

Process

From audit to scale.

 

Audit

A review of your ad accounts, tracking, creative and landing pages, with a clear list of what is costing you money.

Fix tracking

Meta Pixel, Conversions API, GA4 and CRM events set up correctly, so every decision after this uses real numbers.

Strategy and creative

Offer, audiences, budget plan and the first round of ad creative.

Launch

Campaigns go live with cost-per-lead and cost-per-customer targets defined up front.

Optimize weekly

New creative in, losing ads out, and budget moved to what books customers.

Scale

Budget increases in steps on proven winners while the targets stay protected.

Free paid media audit

Find out where your ad spend is leaking.

Three short steps, about two minutes. I review every audit personally and send back what to fix first. No obligation.

Your business
Your ads
Where do you advertise now?
Your goal
FAQ

Paid media questions, answered.

 

Which ad platforms do you manage?

Meta Ads (Facebook and Instagram) and Google Ads, with tracking and reporting through Google Tag Manager, GA4, the Conversions API and Looker Studio.

Who works on my account?

You work with Luis A. Laguna Torres directly. He leads strategy and media buying, and depending on the contract, a team of specialists supports account management, design, video and copy.

Do you create the ads too?

Yes. Ad creative is produced in-house, both hand-designed content and AI-generated variations. Every piece is directed and reviewed against your brand before it runs.

Do you work with med spas and healthcare businesses?

Yes. Med spas, aesthetics clinics and wellness brands are a specialty, with campaigns, landing pages and tracking set up for Meta and Google health advertising policies.

How is performance reported?

Reports focus on spend, leads, cost per lead and booked appointments or sales, tied back to each campaign through the CRM. The reporting schedule is set at kickoff.

Who owns the ad accounts and data?

You do. Ad accounts, pixels, analytics properties and CRM data stay in your business’s name, and access is granted to the studio.

What does the free audit include?

A review of your ad accounts, tracking setup, creative and landing pages, followed by a prioritized list of fixes. Read-only access or screenshots are enough to start.

Start

Your ads should pay for themselves.

Get the audit, or book a call and we will walk through your accounts together.

Get a free ads audit   Book a strategy call

Related reading

Guides by Luis A. Laguna Torres.

Med Spa Marketing Guide   Shopify Marketing Guide   Social Media Content Creation (Meta)   CTRL+R Studio™