Foundation for Puerto Rico
Marketing & Production Manager across entrepreneurship, community resilience, disaster response and accessibility programs — including Destino 191.
View case study →Selected Work
The work.
Strategy. Creative. Marketing. Production. Digital. Different disciplines, same objective: move something that matters. My work spans campaigns, marketing systems, brand development, customer journeys, digital modernization, multimedia production and founder-built intellectual property.
Show me work involving…
Destino 191 Toolkit
The companion placemaking toolkit produced alongside the Destino 191 plan.
View case study →From Surviving to Thriving
A Foundation for Puerto Rico report Luis contributed marketing, production and storytelling to.
View case study →Municipio Autónomo de Toa Baja
Digital communications, public-facing campaigns and community messaging.
View case study →Direct Deals Corp.
Marketing leadership connecting acquisition, digital experience, creative execution, CRM and growth systems.
View case study →Creator Growth & Monetization
Repositioning a creator business around stronger monetization and growth — ~$100K in under three months.
View case study →Lagoon of Randomness™
Can a character-led creative idea become a commercially viable brand platform? This is the flagship case study.
View case study →CTRL+R Studio™ / The Coquí
Character design and creative-tech experimentation for the studio’s own guardian character.
View project →Logos & Brand Marks
A running catalog of logos and brand systems designed across commercial, nonprofit, political and entertainment clients.
View case study →Public Figures & Government Entities
Video and campaign work for recording artists and public institutions — from STAC10N artist content to Puerto Rico Senate and municipal government.
View case study →Marketing in Motion
Campaign video series and social content produced for nonprofit and public-sector marketing initiatives.
View case study →What the work actually required
Project × capability matrix.
Every project draws on strategy, growth, brand + creative, production and AI — with public-sector work and character / IP called out where they apply.
| Project | Strategy | Growth | Brand + Creative | Digital + AI | Production | Public Sector | Character / IP |
|---|---|---|---|---|---|---|---|
| Foundation for Puerto Rico | ● | ● | ● | ● | ● | ||
| Municipio de Toa Baja | ● | ● | ● | ● | ● | ● | |
| Creator Growth & Monetization | ● | ● | ● | ● | ● | ||
| Direct Deals Corp. | ● | ● | ● | ● | ● | ||
| Lagoon of Randomness™ | ● | ● | ● | ● | ● | ● | |
| CTRL+R Studio™ / The Coquí | ● | ● | ● | ● | ● | ● | |
| Logos & Brand Marks | ● | ● | ● | ● | ● | ● | |
| Public Figures & Government | ● | ● | ● | ● | ● | ● | |
| Life & Health Insurance | ● | ● | ● | ● | ● | ||
| Real Estate | ● | ● | ● | ● | ● | ||
| Aesthetic Medicine | ● | ● | ● | ● | ● |
Secondary work
More of the range.
Branding, web development, video production, campaign work, government/public-sector work, events, advertising, social campaigns, and audio/podcast work also live across the professional hub — see About for the full career timeline and cross-industry breakdown, and CTRL+R Studio for the services these disciplines map to.