1. Offer and capture
First-order offers and pop-ups that grow email and SMS lists without training customers to wait for discounts.
E-commerce lead & customer acquisition
Customer acquisition for e-commerce brands.
For online stores, a lead is an email or SMS subscriber and a sale. Campaigns, creative and store pages are built together so ad spend turns into first orders and repeat customers.
The problem
Creative is the targeting now.
With broad targeting, the ad itself decides who sees it. Stores that win produce a steady flow of new creative, capture emails and texts on the first visit and track purchases server-side so the platforms learn from real orders.
How the system works
From first ad to paying client.
2. Creative volume
Hand-made product content plus AI-assisted variations, tested weekly.
3. Server-side tracking
Purchase and add-to-cart events sent through the Conversions API and GA4, deduplicated with the pixel.
4. Retention
Welcome, abandoned-cart and post-purchase flows that raise lifetime value.
Proof
Stores and telecom e-commerce, built and run.
Built and run the Lagoon of Randomness shop on Printful print-on-demand, and Luis led the build of the U2C Mobile direct-to-consumer wireless store in an earlier in-house role. Read the Shopify marketing guide.
Why Lagoon of Randomness
What you get.
Full-funnel
Prospecting, retargeting, email and SMS planned as one system.
In-house production
Product photo direction, video, animation and copy.
Clean data
Deduplicated pixel and server events so ROAS is real.
Store improvements
Product pages, checkout and speed fixes that lift conversion.
Reporting
What gets measured.
Every report starts with these numbers, pulled from your own systems.
- Cost per acquisition and first-order ROAS
- Email and SMS subscribers per $1
- Repeat purchase rate
FAQ
E-commerce & DTC brands lead generation, answered.
Do you only work with Shopify?
Shopify is the most common, but campaigns and tracking also work for WooCommerce, Wix and custom stores.
Do you make the ad creative?
Yes, both hand-designed and AI-assisted creative, reviewed against your brand.
Other industries
The same system, built for your business.
Med spas & aestheticsLagoon of Randomness and its studio CTRL+R Studio™ build complete lead-generation systems for med spas and aesthetics clinics across…Wellness & health clinicsIV therapy lounges, weight-loss and hormone clinics, chiropractors, physical therapists, dental offices and recovery studios get the same…Real estate & developmentBuyer and seller funnels for agents and brokerages, and register-your-interest funnels for developers, built with ads that follow Meta's…Insurance & financial servicesExclusive leads for health, life and IUL agents, agencies and financial educators, generated in your own ad accounts, qualified on the page…Home services & contractorsRoofing, HVAC, remodeling, pool, solar, cleaning and landscaping companies get campaigns built around the jobs they want most, with calls…Professional & B2B servicesLaw firms, accountants, consultants, agencies, telecom and technology companies get lead-generation systems built for longer sales cycles:…Nonprofits & public sectorFor nonprofits and public programs, a lead is a donor, a volunteer, a participant or a resident who signs up. Campaigns pair real stories…
Start
Ready for leads that book?
Get a free audit of your ads, pages and follow-up, or book a call and we will map your system together.
Related
Keep reading.