Lagoon of Randomness — Thinking by Luis A. Laguna Torres https://lagoonofrandomness.com/thinking/ Guides and essays by Luis A. Laguna Torres (Luis Laguna) on marketing strategy, social media, AI, ecommerce, music promotion and creativity. en-us Sun, 20 Sep 2026 08:00:00 -0400 Social Media Trends 2026: What's Working, What's Fading, and How to Adapthttps://lagoonofrandomness.com/thinking/social-media-trends-2026/https://lagoonofrandomness.com/thinking/social-media-trends-2026/Sun, 20 Sep 2026 08:00:00 -0400Luis A. Laguna TorresSocial MediaSocial media trends 2026 by Luis A. Laguna Torres: social search, originality rules, private shares, AI authenticity and a 90-day plan you can start now. 10 Things to Keep in Mind When Starting Your Social Media Content Creation (Following Meta's Recommendations)https://lagoonofrandomness.com/thinking/social-media-content-creation-meta-guidelines/https://lagoonofrandomness.com/thinking/social-media-content-creation-meta-guidelines/Sun, 20 Sep 2026 08:00:00 -0400Luis A. Laguna TorresSocial MediaSocial media content creation for beginners: 10 essentials based on Meta's creator guidance for Instagram and Facebook, by Luis A. Laguna Torres. Med Spa Marketing: A Practical Guide to More Booked Consultations (and Fewer Compliance Headaches)https://lagoonofrandomness.com/thinking/med-spa-marketing-guide/https://lagoonofrandomness.com/thinking/med-spa-marketing-guide/Sun, 20 Sep 2026 08:00:00 -0400Luis A. Laguna TorresMed Spa & AestheticsMed spa marketing by Luis A. Laguna Torres: website, local SEO, social media, paid ads, reviews and analytics, plus compliance tips and a 90-day plan. My Journey With AI: How to Start, and How to Build the Right Data Repository for Better Resultshttps://lagoonofrandomness.com/thinking/my-journey-with-ai-data-repository/https://lagoonofrandomness.com/thinking/my-journey-with-ai-data-repository/Sun, 20 Sep 2026 08:00:00 -0400Luis A. Laguna TorresAI + TechnologyLuis A. Laguna Torres shares his AI journey and a step-by-step guide to building an AI data repository for better results with ChatGPT and Claude. How to Use Pinterest to Market Your Business: A Step-by-Step Guidehttps://lagoonofrandomness.com/thinking/how-to-use-pinterest-to-market-your-business/https://lagoonofrandomness.com/thinking/how-to-use-pinterest-to-market-your-business/Sun, 20 Sep 2026 08:00:00 -0400Luis A. Laguna TorresSocial MediaHow to use Pinterest to market your business: setup, keywords, boards, pin design, rich pins, ads and analytics. A step-by-step guide by Luis A. Laguna Torres. The Deep Guide to Marketing Your Ecommerce Store on Shopifyhttps://lagoonofrandomness.com/thinking/shopify-ecommerce-marketing-guide/https://lagoonofrandomness.com/thinking/shopify-ecommerce-marketing-guide/Sun, 20 Sep 2026 08:00:00 -0400Luis A. Laguna TorresEcommerceA deep Shopify marketing guide by Luis A. Laguna Torres: SEO, email and SMS, social commerce, paid ads, creators, analytics and a 90-day growth plan. How to Promote Your Music on Spotify: A Complete Guide to Spotify for Artists and Its Sharing Toolshttps://lagoonofrandomness.com/thinking/how-to-promote-your-music-on-spotify/https://lagoonofrandomness.com/thinking/how-to-promote-your-music-on-spotify/Sun, 20 Sep 2026 08:00:00 -0400Luis A. Laguna TorresMusic & AudioHow to promote your music on Spotify: pitching, Countdown Pages, Clips, Canvas, share tools and analytics. A complete guide by Luis A. Laguna Torres. AI Won't Save a Weak Brand. It Will Expose One Faster.https://lagoonofrandomness.com/thinking/ai-branding-strategies/https://lagoonofrandomness.com/thinking/ai-branding-strategies/Tue, 10 Mar 2026 08:00:00 -0400Luis A. Laguna TorresThinkingAI is a force multiplier for brand work, not a substitute for a real strategic point of view — here's where it actually earns its place in the process. Money-Driven Content That Actually Convertshttps://lagoonofrandomness.com/thinking/money-driven-content/https://lagoonofrandomness.com/thinking/money-driven-content/Mon, 23 Feb 2026 08:00:00 -0400Luis A. Laguna TorresThinkingFinance content underperforms for a predictable reason: it explains the product before it addresses the confusion the reader actually walked in with. Indexed Universal Life: Marketing It the Right Wayhttps://lagoonofrandomness.com/thinking/iul-marketing/https://lagoonofrandomness.com/thinking/iul-marketing/Fri, 20 Feb 2026 08:00:00 -0400Luis A. Laguna TorresThinkingMost IUL marketing fails at the ad, not the pitch: pushing a booking CTA before the audience understands the product floods pipelines with unqualified leads. Marketing Certainty: What Developers and Construction Firms Actually Sellhttps://lagoonofrandomness.com/thinking/real-estate-construction-trust/https://lagoonofrandomness.com/thinking/real-estate-construction-trust/Fri, 20 Feb 2026 08:00:00 -0400Luis A. Laguna TorresThinkingInvestors and clients aren't buying buildings. They're buying certainty: timelines, budgets, execution and leadership, and your marketing has to show it. Executives Aren't Buying Aesthetics. They're Buying Outcomes.https://lagoonofrandomness.com/thinking/outcomes-not-aesthetics/https://lagoonofrandomness.com/thinking/outcomes-not-aesthetics/Tue, 07 Oct 2025 08:00:00 -0400Luis A. Laguna TorresThinkingThe shift toward raw, fast content isn't a vibe trend — it's a structural change in distribution economics, and it rewards velocity over polish. What Makes a Top-Tier Marketing & Advertising Agency Right Nowhttps://lagoonofrandomness.com/thinking/top-tier-agency-2025/https://lagoonofrandomness.com/thinking/top-tier-agency-2025/Tue, 05 Aug 2025 08:00:00 -0400Luis A. Laguna TorresThinkingIn a landscape shaped by AI and culture at the same time, the agencies that stand out share a few specific habits — not just a longer client list. Lagoon of Randomness™: Where Creativity Meets Chaoshttps://lagoonofrandomness.com/thinking/welcome-to-lagoon/https://lagoonofrandomness.com/thinking/welcome-to-lagoon/Fri, 18 Jul 2025 08:00:00 -0400Luis A. Laguna TorresThinkingWhy Lagoon of Randomness™ exists: a movement built around Cloak, CTRL+R Studio™ and the idea that randomness is a creative advantage, by Luis A. Laguna Torres.